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Wed, Jul 10



Preparing Your Marketing for the Holiday Season

In this unique seminar, marketing experts and industry leaders will share actionable insights and proven strategies to help you get ahead of the curve and capitalize on the festive fervor when the holiday rush arrives.

Preparing Your Marketing for the Holiday Season
Preparing Your Marketing for the Holiday Season

Time & Location

Jul 10, 2024, 12:00 PM – 1:00 PM



About the event

While the holiday season may seem distant in the warm glow of July, savvy marketers know that preparation is key to success. Join us for an exclusive event that brings the festive spirit of Christmas to the summer months, as we dive into strategic marketing preparations for the upcoming holiday season.

Key topics to be covered include:

  1. Planning Your Holiday Campaign Calendar: Learn how to create a comprehensive timeline for your holiday marketing initiatives, including key milestones, promotions, and content strategies.
  2. Optimizing Your Digital Presence: Discover ways to enhance your website, social media profiles, and online channels to attract holiday shoppers and drive conversions during the busiest shopping season of the year.
  3. Leveraging Email Marketing and Automation: Harness the power of email marketing campaigns and automation tools to engage customers, promote special offers, and nurture leads throughout the holiday season.
  4. Crafting Compelling Content and Offers: Explore strategies for creating impactful holiday-themed content, irresistible promotions, and exclusive deals that capture the attention of your target audience and drive sales.
  5. Enhancing Customer Experience and Satisfaction: Implement tactics to streamline the shopping experience, provide exceptional customer service, and foster loyalty among holiday shoppers.
  6. Measuring Success and Iterating Strategies: Learn how to track key performance indicators (KPIs), analyze campaign data, and make data-driven adjustments to optimize your holiday marketing efforts in real-time.

By participating in this event, you'll gain invaluable insights and actionable strategies to position your brand for success during the holiday season. Whether you're aiming to increase sales, boost brand awareness, or strengthen customer relationships, now is the time to start planning and executing your holiday marketing initiatives.


  • PRPLI Members

    +$0.25 service fee
  • Non-Members

    +$0.50 service fee
  • SMA Members




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