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Tue, Apr 16



Growing Your Business Globally

Join us for a dynamic webinar where we delve into the strategies and insights necessary to successfully expand your business on a global scale. Whether you're a seasoned entrepreneur looking to tap into new markets or a burgeoning startup with aspirations for international growth.

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Growing Your Business Globally
Growing Your Business Globally

Time & Location

Apr 16, 2024, 8:00 AM – 9:00 AM



About the event

🚀 Event Highlights:

1. Expert Panel Discussion: Our distinguished panelists, Marcela Gomez, Dana Humphrey, and Laura Palker bring a wealth of experience in global business expansion. They will share their personal journeys, successes, and lessons learned, providing you with invaluable insights to navigate the complexities of international markets.

2. Key Topics:

  • Market Research and Analysis: Understanding the Global Landscape
  • Cultural Intelligence: Adapting Your Business for Different Markets
  • Legal and Regulatory Considerations: Navigating International Compliance
  • Digital Strategies: Leveraging Technology for Global Reach
  • Risk Management: Mitigating Challenges in Foreign Markets

3. Interactive Q&A Session: Engage directly with our panelists by submitting your questions during the live Q&A session. Get personalized advice and solutions to the challenges you may be facing in your global expansion journey.

4. Networking Opportunities: Connect with fellow entrepreneurs, business leaders, and industry experts through our virtual networking platform. Expand your professional network and explore potential collaborations.

5. Resources and Tools Showcase: Discover the latest tools and resources that can aid your global expansion efforts. From market research tools to legal assistance, explore a curated selection of services that can propel your business onto the international stage.


Dana Humphrey is an Agent of Culture, People Gatherer and Parade Expert, celebrating dancing in the streets with Dance Parade New York, and she also the instigator of the Rockaway Dog Parade. As a multi-passionate entrepreneur, Dana is a Life Coach, Death Doula, Author, Consultant and a Hot Yoga Instructor among other things. Humphrey moved to New York from California in 2008, and has chosen Queens, the most diverse place in the world, as her home all these years, from Astoria to Woodside and now Rockaway Park. She currently acts as the Chair for “Rockaway Creates” a local non-profit which aims to bring the peninsula of Rockaway together through creativity, community and action. Dana enjoys life as a cat mama to Chance and Sassy and lives in Rockaway Park, on the beach in Queens, NY. Learn more at

Marcela Gómez, 


Culture Shift Team, Inc.

Marcela Gómez is a seasoned professional renowned for her expertise in crafting culturally relevant communication campaigns that resonate with diverse audiences worldwide. With a rich background spanning multicultural experiences, Marcela has established herself as a trusted advisor to clients seeking to navigate the complexities of cross-cultural communication.

Hailing from Bogotá, Colombia, Marcela's journey in the field of communication began in the advertising department of a Spanish-language publishing house in Miami, Florida. In 2002, Marcela ventured into entrepreneurship with the founding of Hispanic Marketing Group in Nashville, TN, showcasing her commitment to bridging cultural divides through effective communication strategies. Building on her success, Marcela co-founded Culture Shift Team in 2017, further solidifying her reputation as a leading authority in the field.

Marcela's extensive portfolio includes collaborations with clients across a spectrum of industries, from consumer goods to finance, healthcare, and the arts. She excels in guiding organizations to tailor their messaging to diverse cultural demographics, ensuring authenticity and resonance.

In today's digital age, Marcela recognizes the pivotal role of social media in global communication. Leveraging her cross-cultural expertise, she helps clients navigate social media channels to connect with audiences on a deeper level, fostering meaningful engagement and driving impactful results.

With a passion for cultural understanding and a dedication to excellence, Marcela Gómez continues to empower clients to effectively communicate across cultures, leaving a lasting impression on audiences worldwide.

Marcela lives in NYC and is the president-elect of the National Speakers Association New York Chapter.

Laura Palker is the Founder and CEO of Trade Show Solutions Center, a leading provider of exhibit planning, design, production, and marketing services for the past eighteen years. A respected and highly sought-after firm, Trade Show Solutions Center provides planning and execution for businesses of all sizes. Laura's skill in sales, marketing, and branding, coupled with her insight into her clients and their needs, has led to the company's success. The Solution Center Network, a division of Trade Show Solutions Center, partners exclusively with graphic designers and marketing professionals to seamlessly service their customers with their trade show needs. Laura is also a partner in providing essential products and services to help businesses open safely and recover from the effects of the pandemic. Prior to these ventures, Laura spent time honing her skills at firms that specialized in presentation displays, exhibit productions, sales, and marketing. She has taken this vast wealth of knowledge and created companies to serve her clients and the trade show industry.


  • SMA Members

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  • PRPLI Members

    +$0.25 service fee
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  • Non-Members

    +$0.50 service fee
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