The Social Media Association holds fantastic, informative meetings and fun networking events for the benefit of our members and guests. Expert speakers join us often, bringing the latest goings-on in social, digital, and future media. We also have roundtable discussions, workshops, meetups, webinars and impromptu gatherings. Whatever SMA is up to, we hope it provides a valuable service in your business and career, and that you’ll join us at the next event!

 

AI-Driven Success: Mastering The Future Of Social Media Marketing With AI

 

The digital marketing space is evolving at an unprecedented pace, and AI is playing a central role in shaping that evolution.

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Meet Social Media Influencers

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Ever wondered what it’s really like to be a social media influencer? We sat down with some of the biggest names in the game — and now, you get a front-row seat.

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In this exclusive video, they’re spilling the tea on their journey, daily life, creative process, and what it takes to thrive in the digital spotlight.

✨ Real stories.
📱 Raw moments.
🎥 All in one must-watch video.

Now streaming right here on our site — hit play and get inspired.

 

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How To Organize Your Social Media

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Are you feeling overwhelmed by your social media presence? Struggling to keep up with multiple platforms, post schedules, and content ideas? Join us for this engaging and informative webinar where we’ll teach you how to organize your social media like a pro!

In this session, you’ll learn:

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• Effective strategies for planning and scheduling content across platforms

• Tools and resources to streamline your social media management

• Tips for creating a cohesive social media strategy that aligns with your goal

 

 

 

 

 

 

 

 

 

 

 

 

Hashtag Hacks​

Hashtags are the secret sauce to unlocking the full potential of your social media posts. Whether you're aiming to increase visibility, spark a trend, or join a trending conversation, mastering the right hashtag strategy can elevate your content and amplify your reach. This webinar led by Adam Schleichkorn AKA Mylo The Cat will cover topics such as:

- Understanding the different types of hashtags

- Researching & selecting the right hashtags for you

- Common hashtag mistakes & how to avoid them

- Tools to track & analyze hashtag performance

- Real-world case studies & success stories

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Transferring Digital Assets and Succession Planning​

What happens to your digital presence and online accounts when you’re no longer here? In this video, we explore the critical topic of transferring digital assets and succession planning. From social media accounts to online businesses, photos, files, and financial assets, we’ll cover why planning ahead is essential and how you can create a strategy that protects your legacy.

You’ll learn:

• What counts as a digital asset

• Why succession planning is more important than ever

• Practical steps to ensure your online accounts and data are secure

• Tips for making the transfer process easier for your loved ones or business partners

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Social Media & Education

Delve into how social media platforms are transforming educational practices, enhancing student engagement, and providing new opportunities for collaboration and knowledge sharing. Experts will discuss the benefits, challenges, and best practices for integrating social media into the classroom, offering actionable strategies for educators to connect with students in meaningful ways. Don’t miss this opportunity to learn how to leverage social media for educational success!

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Sports & Social Media

This video explores the powerful connection between sports and social media, focusing on how platforms like Instagram and Twitter have reshaped the way athletes interact with fans, promote their personal brands, and influence public perception. It highlights the impact of social media on the sports industry, from sponsorships and endorsements to real-time fan engagement and viral moments. Featuring interviews and expert insights, the video examines both the opportunities and challenges that come with this digital shift, offering a glimpse into how social media is shaping the future of sports.

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Scary Things That Happen On Social Media & How To Prevent It

 

Ever wonder what happens when social media goes horribly wrong? From viral PR fails to hashtag hijacks, social media can turn from a brand’s best friend to its worst nightmare in seconds. In our video, we dive into real-world examples of digital disasters and uncover the lessons brands and individuals can learn to avoid these pitfalls. Discover the do’s and don’ts of social media management and how to handle crises like a pro. Don’t let a misstep ruin your online presence—learn from these cautionary tales!

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Reels, Threads, YouTube, TikTok and Videos-

The Latest Tools and Best Practices

 

In today's fast-paced digital landscape, staying on top of the latest social media trends is essential for success. Join us for an engaging and insightful event where we'll explore the hottest tools and best practices for creating compelling content on platforms like Reels, Threads, YouTube, TikTok, and more. Whether you're a content creator, marketer, or social media enthusiast, this session will help you unlock the full potential of these platforms. 

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Preparing Your Marketing For The Holiday Season

Join us for an exclusive event that brings the festive spirit, as we dive into strategic marketing preparations for the upcoming holiday season. By participating in this event, you'll gain invaluable insights and actionable strategies to position your brand for success during the holiday season.

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Fundraising on Social Media

In today’s digital age, social media has become a powerful tool for fundraising, connecting causes with supporters worldwide. Join us for an insightful event where we delve into the strategies, techniques, and best practices for leveraging social media to drive fundraising success. Whether you’re a non-profit organization, a grassroots campaign, or an individual passionate about making a difference, this event will equip you with the knowledge to amplify your impact.

 

 

 

 

 

 

 

 

 

 

 

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Discover LI Talk with Kristen Reynolds​

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We’re thrilled to welcome Kristen Reynolds, President & CEO of Discover Long Island, for an exclusive conversation on leadership, tourism, and the power of branding a region. Under Kristen’s leadership, Discover Long Island has transformed into an award-winning destination marketing organization, showcasing Long Island as a premier place to live, work, and visit.

Join us as Kristen shares her insights on:

• Driving innovation in destination marketing

• Building a strong community and business partnerships

• Navigating the challenges and opportunities of promoting a region in the digital age

• The future of tourism and economic growth on Long Island

 

 

 

 

 

 

 

 

 

 

 

 

Going Viral with Max Ringelheim

Going viral can put you — or your brand — in the spotlight overnight. But with the massive reach and attention also comes challenges you may not expect.

Join us for an engaging discussion on “Going Viral: The Good and the Bad of It.” Our panel of experts will dive into what it really means to go viral in today’s fast-moving digital world. We’ll explore the benefits — from increased visibility and growth opportunities — as well as the drawbacks, such as managing negative attention, brand risks, and the pressure to keep up the momentum.

You’ll walk away with insights on:

• How to prepare for the unexpected moment of virality

• Best practices for leveraging positive exposure

• Strategies to handle backlash and online criticism

• Real-life case studies of viral successes (and cautionary tales)

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Email Marketing Workshop

In today’s digital landscape, email marketing remains one of the most powerful tools for businesses to connect with their audience, nurture relationships, and drive conversions. Join us for an in-depth exploration of effective email marketing strategies that will help you engage your audience, boost open rates, and maximize your campaign ROI.

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Social Media & Healthcare

Join us for a webinar exploring the intersection of social media and healthcare. Learn how healthcare organizations can leverage social platforms to engage patients, share accurate information, and build trust while navigating compliance and privacy challenges.

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Easy Ways To Increase Your Following

Discover simple, actionable strategies to grow your social media following! This webinar will cover tips and tools to boost engagement, attract new followers, and build a stronger online presence—without spending hours online.

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Create A Content Calendar Workshop

Join our hands-on Content Calendar Workshop! Learn how to plan, organize, and schedule your social media content effectively. Walk away with practical strategies to stay consistent, save time, and keep your audience engaged all year long.

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How To Create Content On Social Media

Learn how to create engaging content that connects with your audience! This session will cover content ideas, formats, and strategies for social media, plus tips for staying consistent and standing out online.

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Legal Considerations For Social Media Success

Navigate the legal side of social media with confidence! This session covers key considerations including copyright, privacy, FTC guidelines, and brand protection to help you grow your presence safely and successfully.

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Growing Your Business Globally

Explore strategies to expand your business beyond borders! This session covers global market entry, cultural considerations, digital marketing tactics, and practical tips to scale your brand internationally.

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Social Media Fundraising For Giving Tuesday

Learn how to harness the power of social media to raise funds for your cause! This session will cover effective campaigns, storytelling strategies, engagement tips, and tools to maximize donations online.