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Wed, Mar 20



How to Create Content on Social Media

Join us for an engaging and insightful webinar where we delve into the world of social media content creation! In a time where digital communication is essential, crafting compelling and impactful content is a crucial skill for individuals and businesses alike.

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How to Create Content on Social Media
How to Create Content on Social Media

Time & Location

Mar 20, 2024, 12:00 PM – 1:00 PM



About the event

🚀 What to Expect:

  1. Strategies for Captivating Content: Learn proven techniques to grab your audience's attention and keep them engaged. Explore the art of storytelling, visual elements, and effective use of language.
  2. Understanding Your Audience: Uncover the secrets of audience analysis to tailor your content to specific demographics. Discover how to resonate with your target audience and build meaningful connections.
  3. Platform-Specific Tactics: Different social media platforms require unique approaches. Get insights into tailoring your content for platforms such as Instagram, Twitter, Facebook, LinkedIn, and more.
  4. Optimizing for Algorithms: Stay ahead of the game by understanding social media algorithms. Learn how to work with algorithms to increase your content's visibility and reach.
  5. Measuring Success: Explore key metrics and analytics to evaluate the performance of your content. Identify what works and refine your strategy for continuous improvement.
  6. Interactive Q&A Session: Have burning questions about social media content creation? Our expert panel will address your queries, providing personalized insights and advice.


Jesse James Wroblewski has been at the helm of a NY marketing agency for close to three decades. His often offbeat work has been featured in Rolling Stone, The book 505 Weirdest Websites Ever, and Fangoria as well as a plethora of other media outlets.

After the realization that the entire marketing industry had gone insane, he retooled, reimagined, and reemerged as something different, something more powerful than the marketing world has ever seen. Eager to share his new vision for the world and spark a marketing revolution, he created the call to arms entitled Marketing For Supervillains.

Jesse lives in a supervillain lair on Long Island which he has dubbed Chainsaw Estates with his trophy wife Florence. (The opposite sex is always attracted to danger!)

Lauri Christiansen, MBA, PMP is the Owner and President of B2B Marketing Strategies, LLC, a consulting firm that helps organizations achieve their growth goals through digital marketing and content creation.

Lauri currently serves as a marketing advisor and member of the board of directors for the Social Media Association (SMA) and is on the board of directors for the Penn State Long Island Chapter (PSLIC). In the past, Lauri held the positions of director of social media and member of the board of directors for the Project Management Institute of Long Island (PMILIC), and marketing advisor and career center volunteer for the Zarb School of Business, Hofstra University, Hempstead, NY. Prior to owning her own business, Lauri was the Director of Marketing for SmartSource Rentals and U.S. Lock/Interline Brands, and a marketing manager for Honeywell Security and MSC Industrial. She earned an MBA from Hofstra, a B.S. in marketing and English from Penn State University and is a certified Project Management Professional (PMP). Lauri and her family reside in Kings Park, NY.

Aleah Carter has been a Digital Marketing Manager for Jillian's Circus for the past three years, bringing great success to her clients and the company. She completed her Bachelor's degree in Business Administration from Alfred University in 2019. Since then, she has been experimenting with her creativity and analytical abilities, navigating the fast-paced world of social media, and continues to learn and grow.

Aleah is a person with great curiosity especially when it comes to the digital marketing industry. When she is not busy traveling or indulging in crafting activities, she showcases her expertise in project management, video editing, and various content creation programs like CapCut and



  • SMA Members

    Sale ended
  • PRPLI Members

    +$0.25 service fee
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  • Non-Members

    +$0.50 service fee
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