Podcast 101: Be a Guest, Speak Memorably and Promote It
Tue, Apr 28
|Virtual Event
Learn how to land podcast guest spots, deliver memorable insights, and turn every appearance into a powerful marketing opportunity, featuring expert guidance from Janet L. Falk, Ph.D.
Time & Location
Apr 28, 2026, 5:30 PM – 7:00 PM
Virtual Event
About the event
Looking to grow your brand, expand your network, and position yourself as a thought leader? Podcasts are one of the most powerful (and underutilized) platforms to do exactly that—and this session will show you how.
Presented by Janet L. Falk, Ph.D., of Falk Communications and Research, this session will guide you through how to strategically approach podcast guesting, deliver memorable insights that resonate with audiences, and maximize the impact of every appearance long after the episode airs.
In Podcast 101, we’ll break down the full podcast ecosystem—from understanding why podcasts matter and identifying your ideal target audience, to navigating the ever-growing “podcast universe” and what hosts are really looking for in great guests.
You’ll also gain practical, actionable strategies to:
Research the right podcasts (including leveraging colleagues and identifying top shows in your industry)
Use podcast directories to find the best opportunities
Tickets
SMA/PRPLI Members
$0.00
Non-Members
$5.00
+$0.13 ticket service fee
Total
$0.00