Setting Up a Social Media Strategy for 2024

Are you ready to conquer the ever-evolving world of social media and propel your business or brand to new heights in 2024? Join SMA for an insightful and interactive event where experts dive deep into the art and science of crafting a compelling social media strategy.

In an era where social media is the heart and soul of digital marketing, staying ahead of the curve is essential. This event is designed to equip you with the knowledge, skills, and strategies needed to harness the full potential of social media platforms in the year 2024 and beyond.

Agenda:

1. Introduction to the Social Media Landscape: Explore the latest trends and shifts in social media, and understand how they impact your strategy.
2. Identifying Your Audience: Learn how to precisely target your ideal audience to maximize engagement and conversions.
3. Content Creation and Curation: Discover the art of creating captivating content that resonates with your audience, and explore effective curation strategies.
4. Platform Selection and Optimization: Gain insights into choosing the right platforms for your brand and optimizing your presence on each.
5. Data-Driven Decision Making: Understand the power of analytics and how to leverage data to refine your strategy continuously.
6. Engagement and Community Building: Build genuine connections with your audience and create a loyal community around your brand.
7. Paid Advertising: Explore the world of social media advertising, including budget allocation and effective ad design.
8. Influencer Collaboration: Learn how to identify, approach, and collaborate with influencers to expand your reach.
9. Crisis Management: Prepare for the unexpected by understanding how to manage and navigate social media crises.
10. Q&A Session: Get your burning questions answered by our panel of experts.

This event is your opportunity to gain a competitive edge in the digital landscape. Whether you're a seasoned marketer or just starting out, you'll leave with a clear roadmap to develop and execute a successful social media strategy for 2024. You'll also have the chance to network with industry experts and fellow attendees.

Panelists

Marnie Williams | Corporate Marketing & Social Media Specialist, Delta Community Credit Union

Marnie Williams creates and manages Delta Community Credit Union’s social media strategy and has successfully increased its brand visibility across digital platforms. She has close to 30 years of experience creating and curating content and communication across television and social media. Before transitioning to a career in digital media, Marnie spent more than two decades as a director for various television networks, including the Weather Channel.

Lauren Ramsey is a Digital Strategist who focuses on bringing community engagement to the forefront of social media campaigns. Whether she is sitting on a panel, mentoring startups at 1871, or working with retailers and e-comm brands to build a killer social media strategy, she is always focused on one thing: growing an authentically engaged community of brand advocates and customers for her clients through excellent digital marketing strategies.