Social Media Conference Presented by Ragan & PR Daily

Three tracks, three days to help you…

Transcend the ordinary • Transform social media results • Test new platforms • Captivate audiences • Create viral content • Cultivate community • Boost reach, results and ROI

Is social media flatlining? Is Twitter dead? Is AR/VR overhyped? The answer is “no” across the board. But there’s no doubt that social media is on pace for its most transformative — even tumultuous — year since Facebook and Twitter launched over 15 years go.

The good news: You can convert the chaos of continued economic pressures (inflation and recessionary fears), changing follower behaviors (TikTokification) and seismic shifts in strategy (Meta) or management (Twitter) into opportunities if you know what’s coming.

Consider this conference your social media sherpa. It’s the guide you need to stay on the right track in 2023. The trends, tactics and new strategies we unpack together will help you adapt in a multichannel environment — and adjust to any coming obstacles and surprises.

WHAT YOU’LL LEARN

• The continued rise of meme marketing and re-emergence of immersive worlds
• How Stories and AR/VR tools are evolving — and how to stay ahead of the curve
• Social listeningand measurement strategies to gain (and understand) followers
• How to re-think and relaunch your e-commerce and social selling programs
• Working with nano and micro influencers to launch winning brand collabs
•  How short-form video, live video and TikTok are transforming YouTube, LinkedIn, Facebook/Instagram and Twitter
• The best channels to attract and retain talent in the hot-yet-cooling labor market
• And, so much more…