Social Media Fundraising for Giving Tuesday: Strategies and Tips from the Pros

Panelists: 

Tammy Severino is the President & CEO of Girl Scouts of Suffolk County, the largest girl-serving organization in the county. A former member of the Council’s Board of Directors, troop leader, and Girl Scout alumna, Tammy brings an understanding of the organization’s strengths and a passion for the mission of serving the girls and adult volunteers of Suffolk County. Her pursuit of opportunities for girls to develop and grow is what Ms. Severino hopes will define her tenure with the Council.

Tammy is also President of RPC Development, a boutique consulting firm celebrating a dozen years in business and specializing in strategy, development, market research, and planning for start-up, small and mid-sized nonprofit organizations and businesses. She is a regular speaker

on nonprofit trends, philanthropy, grant writing, small business, entrepreneurial skills, and marketing, as well as women’s empowerment and work/life balance issues. She serves as a business mentor and coach for professionals, particularly those ‘stuck’ in their positions or

looking for significant change. Tammy has served in leadership positions for nonprofit organizations, here her strategy, Board development, and fundraising skills resulted in ongoing growth.

For her efforts in the nonprofit and business communities, Tammy has been recognized as a two-time winner of the Long Island Power List, a two time winner of Long Island Business News’ Top 50 Women in Business, a recipient of the Long Island Angel Awards, a two-time recipient of the President’s Award from Girl Scouts of Suffolk County, winner of the Fortune 52 Award from Long Island Press, Top 40 Under 40 from Long Island Business News, and the

Chairman’s Award from the Association of Fundraising Professionals of Long Island. Tammy serves on several Board of Directors, including Michael Magro Foundation (for families of children battling cancer), Long Island Community Chest, and Silver Hearts Sanctuary (a home for homeless senior pets). Additionally, she serves as an advisor for Career Day, Inc. and The Morgan Center Preschool for Children with Cancer. She served as an advisor for her

daughter’s Girl Scout troop as they pursued their Silver Award and Bronze Awards. A frequent contributor to newspapers and magazines, Ms. Severino is penning her first book. 

Tammy is married to her longtime love, Frederick. They have three children and reside in NY with a small, beloved menagerie. Tammy believes that everything she does roots in the love she gives and gets from her family.

Limor Morgenstern is the Managing Partner of Noop Innovations LLC, and the CEO and the award-winning Creative Director of LMD Designs.

Limor is an international brand strategy expert, consultant, trainer and powerful speaker who works with organizations to grow their businesses by strategically positioning their brand and aligning it with their business goals. Limor has constructed brands from the ground up for startups, midsize and fortune 100 brands.

Her deep grasp of and forward thinking about business objectives has enabled her to create enduring brands, distinctive websites and exceptional multi-layered digital systems. Her experience spans life science, technology, security, real estate. biotech, energy, and financial services.

Limor is a strong believer in a customer-experience first approach and is dedicated to delivering individualized, valuable, and contextually relevant experiences in all media and projects. She builds distinctive brands by understanding both the client’s challenges and the consumer’s immersive journey.

International brands include:

Google, IBM, Levis, Unilife, ADT, Orange, Stibo Systems, Y&R, Erwin-Penland, BT Telecom, PRIME Research, Panepinto Properties, Mesirow Financial, Organamet Bio Unilife, Bio Restorative Therapies, Skyline Medical, and Visonic Group.

Contact information:

limorm@noopinnovations.com | 914-620-5363 | noop Innovations.com | LMD Designs.com

Robert Weiss is the President of MultiVision Digital, a New York video production and video marketing company, that provides the full spectrum of video strategy, video production and video marketing services. Having produced over 1,300 videos since their inception, MultiVision Digital's holistic approach has allowed clients to increase sales, lead generation, improve SEO rankings, increase awareness and client loyalty. Clients range from solo-entrepreneurs to global Fortune 500 companies across almost every industry. But more importantly have executed successful business video strategy plans for every business objective.

Workshop Highlights:

• Understanding Giving Tuesday: Learn about the history and significance of Giving Tuesday, its global impact, and how it can benefit your cause or organization.
• Setting Goals: Discover how to set clear and achievable goals for Giving Tuesday, whether you're a nonprofit, an individual fundraiser, or a business looking to give back.
• Creating a Compelling Story: Craft a compelling narrative that resonates with your audience and motivates them to support your cause.
• Marketing and Promotion: Explore effective marketing and outreach strategies to raise awareness and engage potential donors.
• Fundraising Strategies: Dive into different fundraising methods, including online campaigns, peer-to-peer fundraising, and corporate partnerships.
• Building Partnerships: Learn how to collaborate with other organizations and businesses to amplify your impact.
• Data and Analytics: Understand the importance of data in evaluating your Giving Tuesday campaign and making improvements for the future.
• Q&A Session: Get answers to your specific questions and receive personalized advice from experts in the field.

Who Should Attend:

• Nonprofit organizations
• Individual fundraisers
• Businesses looking to give back
• Volunteers and community leaders
• Anyone interested in making a positive impact on Giving Tuesday

Join us for this insightful workshop and prepare to make Giving Tuesday a resounding success for your cause or organization. Together, we can create positive change and inspire others to give back on this special day of generosity.