Social Media + Healthcare

Event Description:

In today’s digital age, social media has become an essential tool for communication, community building, and information sharing. The healthcare industry is no exception, with platforms like Twitter, Facebook, LinkedIn, and Instagram transforming how healthcare providers, patients, and organizations interact.

Join us for an engaging event that explores the evolving role of social media in healthcare. We’ll delve into how healthcare professionals are leveraging social media to enhance patient care, foster collaboration, and disseminate critical health information. Our expert panel will discuss the opportunities and challenges of using social media in healthcare, including issues of privacy, misinformation, and ethical considerations.

Whether you’re a healthcare provider, social media manager, or simply interested in the intersection of healthcare and technology, this event will provide valuable insights and practical strategies for navigating the complex digital landscape.

Key Topics:

- Best practices for healthcare professionals on social media

- The role of social media in patient education and public health campaigns

- Addressing misinformation and maintaining credibility online

- Ethical considerations and privacy concerns in healthcare social media

- Case studies on successful social media strategies in healthcare

Who Should Attend:

- Healthcare professionals and administrators

- Social media and communications managers in healthcare

- Public health officials and educators

- Anyone interested in the impact of social media on healthcare

Don’t miss this opportunity to learn from industry leaders and network with peers who are shaping the future of healthcare communication.

Panelists:

Camela Morrissey

Principal, Amerge LLC

An executive with deep and wide management experience in performance and brand

marketing, strategic communications, and issues management, as well as business

development, Camela Morrissey is also certified in healthcare strategic planning.

She has had the good fortune to contribute to sea changes in the business of healthcare,

including the rise in consumerism and digital connectivity. Effective and innovative in

highly regulated industries, complex environments, crises, and turnaround situations,

she engages stakeholders, develops data-informed strategy, and operationalizes

programs to capture the opportunity or mitigate the challenge.

Nicole Christensen is a Board Certified Patient Advocate andCEO and founder of Care Answered, a healthcare coordination and patient advocacy organization.  In addition, Ms. Christensen is the best-selling author of “From Crisis to Calm; A Patient Advocate’s Take on Healthcare Coordination for YOU the Common Caregiver”.

Care Answered expertly navigates the healthcare system for clients and helps remove the strenuous obstacles common place in the healthcare process. Holding a Master of Science in Urban Affairs, Ms. Christensen has over 20 years of professional advocacy experience.  In her work, she had the opportunity to develop and strengthen advocacy programs in Washington DC, NYC and Long Island.   Ms. Christensen also has personal knowledge of the challenges of healthcare coordination and advocacy from assisting her own family.

Mary K Conway

President, MKC Strategies, LLC

Mary Conway brings vast experience to her role as a thought partner and strategic communications counselor. With her results driven style, Mary has a track record of identifying opportunities, shaping stories that matter, and ensuring results. Mary has supported some of the world’s most recognized brands, life sciences companies, and healthcare campaigns. She has trained thought leaders, C-suite executives, celebrity influencers and health experts, helping them to achieve their communications and marketing goals and make their mark.

Her decades in marketing communications has spanned the health and science landscape to amass a rare depth of experience that includes many of the world’s most recognized companies including Amgen, Johnson & Johnson, Pfizer, Bayer, Merck, Allergan, Mylan, Kaleo, Ionis, Boston Scientific, IBM and products including Diet Coke, Tylenol, Listerine, EpiPen, Botox, Zantac, Zoloft, Boniva, Viagra, Evzio, Suboxone to name a few.

Moderator:

Beth Granger is a trainer, consultant, and speaker who works with organizations and individuals who grow their businesses through referrals and want to unleash the power of LinkedIn and networking.