Hilary Topper
FOUNDER AND ADVISORY COMMITTEE MEMBER
 

Hilary is the founder of the Social Media Association. She formed the group in 2012.

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She is also a blogger with HJMT Media Company, LLC, where she writes two blogs: http://www.HilaryTopper.com (a lifestyle blog) and www.ATriathletesDiary.com (a swim, bike, run blog).  She also podcasts at Hilary Topper on Air. Her podcast focuses on endurance sports, authors, lifestyle, health, and business.

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Hilary is an Adjunct Professor teaching digital communications, influencer relations, and other topics at both Hofstra University and Fairleigh Dickinson University.

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Hilary wrote one of the first books on social media, Everything You Ever Wanted to Know About Social Media, but were afraid to ask… Building Your Business Using Consumer Generated Media. The book, written in 2009, received high praise and support from the PR industry, the business community, and publications worldwide. She sold thousands of copies worldwide. In 2020, she published Branding in a Digital World. The book was revised in 2024.  

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In addition to that, she wrote a memoir called From Couch Potato to Endurance Athlete – a portrait of a non-athletic triathlete in 2022. In 2025, her book, Unlocking the Triathlon: The Beginner’s Guide to Competing in a Triathlon, was published. Her newest book, Unlocking the Open Water Swim: The Beginner’s Guide to Competing in an Open Water Event, was released in October 2026. Meyer & Meyer Sport published all three books.

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Hilary has received numerous awards and honors for her business accomplishments. Her articles have appeared in both business and endurance sports publications. She received her Bachelor of Science degree from Hunter College and her master’s in public administration from Baruch College.