Marketing Manager
About the Role
Position Overview
The Marketing Manager will be responsible for planning, creating, coordinating, and executing marketing initiatives that promote The Kulka Group, showcase our projects and people, and enhance our visibility within the construction, real estate development, and business communities.
The ideal candidate is a hands-on marketing professional who can balance creative thinking with strong project management skills, work independently, manage multiple priorities, and collaborate with leadership and team members across the organization.
Key Responsibilities
Content Creation & Digital Marketing
Develop, write, edit, and publish engaging marketing content for the company's website, blog, social media platforms, email communications, and other marketing materials.
Edit photos and videos to create polished, engaging content that highlights the company's projects, expertise, culture, and accomplishments.
Develop project spotlights, company announcements, employee features, community involvement stories, and other branded content.
Maintain a consistent content calendar and proactively identify opportunities to showcase company milestones, project progress, and industry involvement.
Coordinate website updates and help maintain accurate, current, and engaging website content.
Social Media Management
Manage the company's social media presence, including LinkedIn, Instagram, Facebook, and other relevant platforms.
Develop and execute a social media strategy aligned with company goals, brand standards, and business development initiatives.
Create, schedule, and publish posts while maintaining a consistent posting cadence and professional brand voice.
Monitor engagement, track performance metrics, and identify opportunities to increase reach, visibility, and audience engagement.
Stay informed about social media trends, content formats, and marketing best practices relevant to the construction and real estate industries.
Event Management & Community Engagement
Plan, coordinate, and execute company events, including corporate functions, networking events, industry gatherings, and community initiatives.
Manage event logistics, vendor communications, invitations, registrations, promotional materials, budgets, and post-event follow-up.
Develop promotional content before, during, and after events to maximize visibility and engagement.
Collaborate with company leadership and external organizations to support industry associations, charitable partners, and business networking opportunities.
Brand Management & Marketing Materials
Maintain and strengthen The Kulka Group's brand identity and ensure consistency across all marketing channels and materials.
Create and update marketing collateral, including company presentations, brochures, project sheets, proposals, signage, digital graphics, and promotional materials.
Ensure all content and materials align with company messaging, visual standards, and professional image.
Work with external vendors, photographers, videographers, printers, and creative partners as needed.
Identify opportunities to enhance the company's brand recognition and differentiate The Kulka Group within the construction and development industries.
Marketing Strategy & Administration
Develop and maintain an annual marketing calendar covering content, events, campaigns, sponsorships, and company milestones.
Coordinate with leadership and internal departments to gather project updates, company news, and marketing priorities.
Manage multiple projects and deadlines while ensuring timely, accurate, and high-quality deliverables.
Track marketing expenses, maintain organized digital assets, and coordinate vendor relationships.
Monitor marketing performance and provide periodic updates on social media engagement, website activity, content performance, and event outcomes.
Research relevant industry publications, awards, speaking opportunities, and recognition programs that support the company's visibility and reputation.
Qualifications
Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field preferred.
3–5 years of experience in marketing, social media management, content creation, event planning, or a related role.
Strong writing, editing, proofreading, and communication skills.
Demonstrated experience managing social media accounts and developing engaging digital content.
Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
Excellent attention to detail and a strong understanding of brand consistency.
Ability to work independently, take initiative, and manage projects from concept through completion.
Proficiency in Microsoft Office and familiarity with digital marketing, content scheduling, and analytics tools.
A creative mindset, professional demeanor, and collaborative approach.
Preferred Qualifications:
Experience in construction, real estate development, architecture, engineering, or a related B2B industry.
Experience coordinating corporate events, sponsorships, fundraising initiatives, or community partnerships.
Familiarity with website content management systems and email marketing platforms.
Experience with photography, videography, and on-site content capture.
What We're Looking For:
We are looking for someone who is both creative and execution-focused, a professional who can develop ideas, turn them into compelling content, and manage the details required to bring marketing initiatives to life.
The successful candidate will be proactive, dependable, organized, and comfortable working with a variety of stakeholders. They will take ownership of the company's marketing calendar, identify opportunities to tell The Kulka Group's story, and help strengthen our brand, relationships, and reputation.
Compensation & Benefits:
Annual salary of $70,000–$75,000, commensurate with experience.
Full-time position based at our Hauppauge, NY office.
Health, vision, and dental insurance, 401K
Untracked PTO
Collaborative work environment with exposure to company leadership, active construction projects, and industry and community partnerships.
Benefits:
401(k)
Dental insurance
Health insurance
Life insurance
Paid time off
Vision insurance
Work Location: In person
Established in 1974, The Kulka Group is a full-service construction management and general contracting company with a longstanding reputation for quality, integrity, reliability, and innovation. With decades of experience delivering construction and development projects across Long Island and the surrounding region, we take pride in our work, our people, and our commitment to the communities we serve.
We are seeking a creative, organized, and motivated Marketing Manager to oversee and execute the company's marketing initiatives, strengthen our brand presence, and support our continued growth. This individual will play a key role in developing compelling content, managing our digital presence, coordinating corporate and community events, and ensuring consistent branding across all marketing channels.
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