From Chaos to Clarity: Applying Project Management Principles to Social Media Success
Tue, Dec 09
|Futterman Lanza, LLP
Social media projects often run at lightning speed, juggling content calendars, clients, campaigns, and ever-changing platforms. But even the most creative teams can fall short when structure and accountability are missing
Time & Location
Dec 09, 2025, 6:00 PM – 8:00 PM
Futterman Lanza, LLP , 1325 Franklin Ave, Garden City, NY 11530, USA
Guests
About the event
In this session, project management expert Deborah Kaminetzky reveals how formal project management methodology - applied with the right level of flexibility - can transform how social media teams plan, execute, and deliver results. Attendees will learn how to apply practical project management concepts such as scope, scheduling, risk management, and communication planning to social media workstreams.
Deborah will also cover tools and software options suited for managing marketing projects - from lightweight task boards to enterprise-grade platforms - and close with an overview of professional project management certifications (PMP® and CAPM®). Attendees will leave understanding how these frameworks and credentials can increase client confidence, improve delivery quality, and even justify higher rates or salaries.
Key Takeaways:
Participants will learn how to:
Apply core project management principles to social media campaigns without slowing creativity
Use formal methodologies (predictive, agile, hybrid) in marketing contexts
Tickets
SMA Members
$0.00
Non-Members
$10.00
+$0.25 ticket service fee
Total
$0.00