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Assistant Director of Student Development

Posting Number EHRA678P

Internal Postings

Classification Title Assistant Director

Working Title Assistant Director of Student Development - #005202

Department Center for Career & Professional Development

Anticipated Hiring Salary commensurate with experience


About WCU

Western Carolina University has been named to the 2022 “America’s Best Employers by State” list by Forbes, ranking 14 out of the top 100 employers in North Carolina. Western Carolina University is the UNC system’s westernmost campus and has been consistently ranked as one of the top 15 public regional institutions in the South. WCU’s main campus is nestled in a beautiful valley of the Blue Ridge Mountains, 50 miles west of Asheville. WCU is located just 25 miles from the entrance to the Great Smoky Mountain National Park, one of the nation’s most spectacular and most visited national parks. The entire region is known for its excellent quality of life and access to outdoor activities. Employees of WCU are provided a comprehensive benefits package as well as other resources, policies and programs to ensure a happy and healthy work/life balance. Benefit eligible employees have access to dental, vision and health insurance plans – eligibility begins on the first of the month following date of hire. Retirement plan contributions begin on the eligibility date following election and include employer contributions for either a defined contribution or a defined benefit plan. Optional disability plans are also available. Eligible employees have access to tuition waivers for up to three courses per academic year; employee may enroll at any of the constituent UNC System campuses. Also offered are free group exercise classes multiple times per week, a discounted membership to the campus recreation center, free vaccine and booster shots offered on campus, pretax flexible spending accounts, 12 paid holidays and 24 hours of paid community service leave each year. Paid vacation and sick leave accrual begin after first month of employment. Paid parental leave after 12 months of continuous service. WCU offers an abundance of training and development programs, certifications, workshops and conferences – many of which are offered free of charge.

Position Summary

The primary location of this position is on the main Cullowhee, NC campus. This position collaborates with team members, particularly the Associate Director of Career Integrated Learning, in efforts to create programming and curriculum to grow student expertise in career readiness skills. Employee will act as point person for campus partners with questions regarding career programming. Position also provides career counseling through individual appointments and drop-in sessions with undergraduate and graduate students and will design and implement career workshops, programs, panels, and events to students. Additionally, this position provides vision, leadership, and decision-making to develop marketing and social media plans that promote the Center for Career and Professional Development (CCPD) resources and events. The Assistant Director serves as a lead for these initiatives at Western Carolina University by developing marketing materials and publications, programming for undergraduate and graduate students, and coordinating workshops with special populations (Foundation Scholars, Honors Program, Greek Life, Student Clubs). The Assistant Director must have a “can-do” attitude and embrace developing and promoting the career-specific subject matter the CCPD produces. The Assistant Director must possess independent judgment and decision-making, superb communication and writing capabilities, strong visual design skills, knowledge of social media platforms, organizational skills, programming, and campus and community collaborations. PRESENTATION & PROGRAM MANAGEMENT (30% of the time)

  • Collaborate with team members, particularly the Associate Director of Career Integrated Learning, in efforts to create programming and curriculum to grow student expertise in career readiness skills

  • Acts as the point person for campus partners with questions regarding career programming

  • Serve as a CCPD liaison to faculty in assigned college (Fine and Performing Arts)

  • Communicate with, monitor, and make decisions regarding relationships with campus partners and student clubs

  • Perform outreach activities to on-campus partners to promote services and connect

  • Partner with other team members to develop and implement career-related events

CAREER COUNSELING (25% of the time)

  • Provide career counseling through individual appointments and drop-in sessions with undergraduate and graduate students

  • Design and implement career workshops, programs, panels, and events to students

  • Administer, interpret various assessment, and career decision-making instruments


  • Supervise student social media team

  • Create social media content (text, picture, video) that is interactive, engaging, and consistent

  • Manage and update CCPD and DegreePlus websites and software systems with relevant career content, job/internship information, and event updates

  • Produce, shoot and edit video for various purposes and audiences

  • Create a marketing and communication plan for the CCPD that takes into consideration the overall WCU marketing concept and branding

  • Analyze marketing success through social media, website, and other analytics

ADDITIONAL DUTIES (5% of the time)

  • Other duties as assigned

Minimum Qualifications

• Master’s degree from an accredited institution • Previous video editing, graphic design work, and social media content creation. • Experience with Instagram, Facebook, and Twitter

Preferred Qualifications

• Master’s Degree in Counseling, Higher Education, Student Personnel, or related field • Knowledge of career development or experience in career services • Prior experience working in higher education • Supervisory experience • Experience in Adobe (Photoshop & InDesign) or other similar design products • Understanding of marketing analytics, including social media and Google analytics

Position Type

Permanent Full-Time

Number of Hours Per Week


Number of Months Per Year


Open Date


Close Date

Open Until Filled


Special Instructions to Applicants

To be considered, you must apply online. Please include a cover letter, resume, and a list of at least three professional references to complete the application process. For questions or additional information, please contact Theresa Cruz Paul at or 828-227-3812.


Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. Western Carolina University uses E-Verify to confirm employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit Proper documentation of identity and employability are required at the time of employment.

Credential Verification

All new employees are required to have listed credentials/degrees verified within 30 days of employment. All new employees who will be teaching are required to provide official transcripts within 30 days of employment. Transcripts should be provided for the highest earned degree and/or the degree which is being used to satisfy credential/qualification requirements.


Western Carolina University is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race; color; religion; sex; sexual orientation; gender identity or expression; national origin; age; disability; genetic information; political affiliation; National Guard or veteran status, consistent with applicable federal, state and local laws, regulations, and policies, and the policies of The University of North Carolina. Additionally, the University promotes the realization of equal employment opportunity for minorities, women, persons with disabilities, and veterans through its affirmative action program. Persons with disabilities requiring accommodations in the application and interview process please call (828) 227-7218 or email at

University Safety

The Western Carolina University Annual Safety Report is available online at University Annual Safety Report or in hard-copy by request at the office of the Vice Chancellor for Student Affairs, 227 HFR Administration Building, Cullowhee, NC 28723 (828-227-7147) or the Office of University Police, 111 Camp Annex, Cullowhee, NC 28723 (828-227-7301). The report, required of all universities participating in Title IV student financial aid programs, discusses crime statistics, procedures for reporting suspicious or criminal activity, security, police authority, crime prevention strategies, university policies on substance abuse and sexual offenses, workplace violence and fire safety.

Applicant Documents

Required Documents

  1. Cover Letter/Letter of Application

  2. Resume

  3. List of references

Optional Documents

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this employment opportunity?


    • Inside Higher Ed

    • HERC - Higher Education Recruitment Consortium

    • Website -


    • Personal Referral

    • Agency Referral

    • Other

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