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Digital Advocacy & Communications Manager

Updated: Jan 6, 2023


The Digital Advocacy & Communications Manager is a member of the Public Affairs department, reporting to the Director of Communications, and is responsible for developing and executing on MCPSA’s advocacy and communications strategies across digital platforms, including social media channels, websites, bulk email, and more, all with the aim of strengthening the Association’s ability to advance its strategic goals. The Digital Advocacy & Communications Manager will lead the Association’s efforts to strengthen digital messaging and grow stakeholder digital engagement in support of issues that impact charter public schools and equitable public education opportunities across Massachusetts.


  • Develop and execute MCPSA’s digital and social media communications strategy in collaboration with the Director of Communications and the Chief of Public Affairs.

  • Develop robust multi-channel digital campaigns that effectively advance the goals of MCPSA, working across departments as necessary to employ digital strategies to strengthen outcomes across communications, advocacy, and development.

  • Lead the design, creation, editing, and publication of all digital content for the Association – including social media posts, external newsletters (via Salsa Engage), website, and digital advocacy tools – ensuring content that effectively communicates the value of the MA charter public school sector, is relevant and up-to-date, and yields robust stakeholder engagement and activation.

  • Create and implement digital engagement strategies that grow the size of our audience and yield greater digital supporter engagement and activation.

  • Provide guidance to the internal MCPSA team and to member schools regarding digital communications strategy and tactics, offering recommendations about current digital marketing practices that are the most feasible and impactful given campaign goals and the organization’s infrastructure and capacity.

  • Develop tools, resources, and trainings to support member schools with their digital communication strategy and implementation.

  • Develop benchmarks and metrics to assess digital supporter acquisition, engagement, and visibility. Set actionable goals for growth, and lead regular analysis and reporting of progress.

  • Support the development, design, and execution of weekly and biweekly internal communications to member schools.

  • Maintain clean, accurate, and current stakeholder data in MCPSA’s CRM (Salsa).

  • Support operation of MCPSA’s communications-focused community of practice, including assisting with weekly meetings, producing biweekly newsletters, maintaining accurate records of membership and engagement, and more.

  • Oversee MCPSA’s social media monitoring tool (Sprinklr), partnering with the vendor team to ensure effective use of the tool in order to drive MCPSA and member school social media growth.

  • Perform other duties as necessary to support effective functioning of MCPSA, support for member schools, and the advancement of equitable public education across the Commonwealth.


  • Deep commitment to MCPSA’s mission, values, and the importance of stakeholder engagement and activation in public policy, particularly among historically underrepresented populations.

  • Demonstrated experience utilizing a variety of digital tools to effectively engage stakeholders and advance advocacy initiatives.

  • Experience designing high-quality digital assets.

  • Experience organizing, ideally digitally, to support legislative or electoral advocacy.

  • Proficiency in bulk mail systems and CRM tools.

  • Proficiency in basic website management and design.

  • Ability to understand and creatively explain issues and trends affecting public education in the Commonwealth and nationally.

  • Flexible and adaptive work style with the ability to manage multiple tasks and unforeseen projects, learn quickly, think creatively and develop and implement organizational systems and processes.

  • Superior written, verbal, and interpersonal skills, high attention to detail, and excellent multidisciplinary project skills.

  • Ability to work collaboratively and build relationships with diverse individuals.

  • Professional attitude and adherence to confidentiality requirements.

  • Exceptional time management skills and a proven track record of successfully working in a virtual environment with limited direct supervision.

  • 5+ years of prior experience in digital advocacy, digital communications, or a closely related field, preferred.

  • A valid driver’s license and reliable vehicle.

Location and Timing:

This full time position is available immediately. MCPSA is a virtual organization with team members working remotely throughout the state. Some in-state travel is required.


MCPSA offers a competitive compensation package, including five weeks of paid time off, annual bonus, health, dental, life and disability insurance, and retirement contributions. The base salary range for this position is $58,000-$79,000 (commensurate with experience).

Notice of non-discrimination:

The Massachusetts Charter Public School Association is an Equal Opportunity Employer and seeks to hire staff who reflect the diversity of the communities we serve. MCPSA does not discriminate on the basis of an individual’s sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics.

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